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OptimaLift A+ Firming Eye Cream
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Firms & Improves Elasticity – Powered by Bakuchiol and five advanced peptides to visibly improve skin firmness and elasticity for a smoother, more lifted-looking eye area.
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Smooths Fine Lines & Wrinkles – Softens the appearance of fine lines, crow's feet and expression lines for smoother-looking skin.
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Brighter, Less Tired Eyes – Helps reduce the appearance of puffiness and dark circles for a fresher, more rested look.
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Barrier-Boosting Hydration – Deeply hydrates while strengthening the skin barrier to keep the delicate eye area smooth, comfortable and resilient.
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Protects Against Daily Stressors – Antioxidant-rich ingredients help defend the delicate eye area against environmental stressors associated with premature skin ageing.
- 1% Pure Bakuchiol – A gentle, plant-derived alternative to retinol that boosts collagen production, smooths fine lines, improves elasticity, and protects against free radical damage, all without the irritation common to retinoids, ideal for sensitive skin.
- Peptide Complex (Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Acetyl Hexapeptide-8) – A powerful trio of peptides that reduces the appearance of crow’s feet by relaxing micro-muscle contractions (similar to a Botox-like effect) and encouraging collagen renewal for firmer, smoother skin.
- Nonapeptide-1 – A brightening peptide that helps reduce dark circles and age-related pigmentation by inhibiting melanin production, improving overall luminosity around the eyes.
- Purple Algae Extract – A marine-derived antioxidant rich in proteins and amino acids that improves skin firmness and elasticity, visibly smoothing wrinkles around the delicate eye contour.
- Hydrating Complex (Squalane, Avena Sativa Kernel Extract, Panthenol) – A deeply moisturising blend that strengthens the skin barrier, soothes sensitivity, and prevents fine lines caused by dehydration.
- Caffeine – Helps reduce puffiness and under-eye bags by constricting blood vessels and minimising fluid retention, leaving the eye area looking brighter and more awake.
Aqua, Diethylhexyl Carbonate, Butylene Glycol, Glycerin, Squalane, Glycereth-26, Cetearyl Olivate, Sorbitan Olivate, Cetearyl Alcohol, Butyrospermum Parkii Butter, Bakuchiol, Panthenol, Pullulan, Tocopheryl Acetate, Pelargonium Graveolens Flower Oil, Caffeine, Porphyridium Cruentum Extract, Niacinamide, Avena Sativa Kernel Extract, Ascorbyl Glucoside, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Nonapeptide-1, Caprylyl Glycol, Acetyl Hexapeptide-8, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Glyceryl Stearate, Hydroxypropyl Methylcellulose, Stearic Acid, Dimethicone, PEG-100 Stearate, Phenoxyethanol, Palmitic Acid, Ammonium Acryloyldimethyltaurate/VP Copolymer, Chlorphenesin, Hydroxyethylpiperazine Ethane Sulfonic Acid, Disodium EDTA, Polysorbate 60, Sorbitan Isostearate, o-Cymen-5-ol, Carbomer, Sodium Lactate, Polysorbate 20, Ethylhexylglycerin
Free from: Parabens, phthalates, sulphates, mineral oil and alcohol.
Thoughtfully formulated: Vegan, cruelty-free, and pregnancy-friendly.
Gently apply one pump around the eye contour. Using your ring finger, lightly tap and massage in circular motions until fully absorbed.
1. Is the OptimaLift A+ Firming Eye Cream suitable for all skin types?
OptimaLift A+ Firming Eye Cream is suitable for all skin types, including sensitive skin. The formula is powered by Bakuchiol, a gentle alternative to retinol, making it suitable for those who find traditional retinol eye products too irritating.
2. Is Bakuchiol as effective as retinol?
Bakuchiol delivers many of the same visible anti-ageing benefits as retinol, helping improve the appearance of fine lines, wrinkles and loss of firmness, but is generally better tolerated by sensitive skin. This makes it an excellent choice for the delicate eye area or for anyone who finds traditional retinol too irritating.
3. When should I use the OptimaLift A+ Firming Eye Cream?
Apply a small amount morning and evening after your eye serum. Using your ring finger, gently tap around the orbital bone until fully absorbed, avoiding direct contact with the eyes. For enhanced results, pair with the OptimaLift A+ Intelligent Eye Revitaliser to help improve absorption while leaving the eye area looking smoother, firmer and more refreshed.
4. What's the difference between the OptimaLift A+ Firming Eye Cream and OptimaLift A+ Multi-Repair Eye Essence?
OptimaLift A+ Multi-Repair Eye Essence is a lightweight eye serum that helps reduce the appearance of dark circles, puffiness and tired-looking eyes. It absorbs quickly, layers well under makeup and is ideal for morning use.
OptimaLift A+ Firming Eye Cream is a richer moisturising treatment powered by Bakuchiol and peptides to target fine lines, wrinkles and loss of firmness while strengthening the skin barrier. It's ideal for morning and evening use, especially if your eye area feels dry or lacks firmness.
5. What’s the difference between the OptimaLift A+ Intensive Eye Repair Capsules and OptimaLift A+ Firming Eye Cream?
OptimaLift A+ Firming Eye Cream is your daily eye moisturiser, formulated with Bakuchiol, peptides, caffeine, and squalane to hydrate, firm, and smooth the delicate eye area while strengthening the skin barrier. It's lightweight enough for morning and evening use, and wears comfortably under makeup.
OptimaLift A+ Intensive Eye Repair Capsules are an intensive overnight treatment powered by a concentrated 5-peptide complex, marine ferment extract and jojoba oil to deliver a targeted boost of firming, smoothing and skin renewal. The single-dose capsules help improve the appearance of fine lines, wrinkles, puffiness and loss of elasticity while you sleep. For best results, use the Firming Eye Cream every morning, and the Intensive Eye Repair Capsules at night an intensive treatment.
6. Can I use the OptimaLift A+ Firming Eye Cream every day?
The gentle formula is designed for daily use, morning and evening. With continued use, it helps improve the appearance of fine lines, wrinkles and loss of firmness while keeping the delicate eye area hydrated and comfortable.
7. Is the OptimaLift A+ Firming Eye Cream safe during pregnancy?
OptimaLift A+ Firming Eye Cream is safe for use during pregnancy and breastfeeding.
8. Will the OptimaLift A+ Firming Eye Cream cause milia?
The formula is designed to be nourishing without feeling heavy or greasy. Milia are not caused by a single skincare product and can be influenced by factors such as genetics, skin damage and using more product than needed. For best results, apply a small amount around the orbital bone and avoid over-applying.
This refillable airless bottle is crafted using post-consumer recycled (PCR) materials to help reduce single-use plastic waste while extending the life of your packaging.
Unlike traditional pumps, the airless design protects the formula from unnecessary air exposure while helping maintain freshness and hygiene. On first use, pump a few times to release the air before the product dispenses.
How To Refill
Simply keep the pump from your full-size bottle and attach it to the refill.
1. Twist the shoulder of the original bottle counterclockwise to detach the inner bottle from the outer holster.
2. Remove the screw cap on the refill bottle and replace it with the pump from the original inner bottle.
3. Align the refill bottle to fit into the outer holster and twist it clockwise until you hear a satisfying click.








